About Me

• Garnered over a million page views to KTLA.com by writing and reporting breaking and developing stories centered around entertainment and pop-culture

• Manage the Facebook, Instagram, TikTok and Twitter accounts associated with KTLA’s Entertainment Department and the KTLA 5 Morning News, the #1 morning news program in Los Angeles

• Curate and create digital strategies and content on the red carpet for the Critics Choice Awards, Grammys, Academy Awards, Oscars luncheon, Emmys and more

• Holistically developed social media marketing blueprint, which led to an increase of 1,4026% in engagement within a year

• Track best practices, follower growth, engagement trends and platform changes and report findings to the executive team

·     Managed the YouTube page of the Emmy award-winning daytime live talk show “The Real”
·     Increased platform engagement by over 103% across YouTube, Facebook, Twitter, Instagram and TikTok
·     Created compelling content and strategy that lead to over 1 million views monthly
·     Collaborate with sales team for paid social media marketing initiatives

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• Created the station's first streaming department

• Produced, edited and wrote all content to native social media platforms

• On-Air talent for social media videos

• Managed all of CBS San Francisco's social media channels ie: Instagram, Facebook, Snapchat, Reddit, TikTok and Twitter accounts

• Trained on-air talent on best social media practices

• Developed organic social media campaigns

• Collaborate with the Sales Department for paid social media campaigns

• Increased audience engagement to all CBS San Francisco social media platforms by over 100%

• Analyzed social media data, built reports and designed presentations to communicate successful campaign ROI

• Maintain close working relationship with stakeholders to ensure strong editorial content

• Increased traffic to KPIX.com by 15% from various social media strategies

• Successfully launched CBS News' first exclusive news update for IGTV, Instagram's long-form video platform

• Grew streaming viewership from 0 to 2-3 million views/downloads each month

• Worked strategically with outside brands to create paid social media campaigns

• Conceptualized best social and editorial strategies for digital content creation

• Developed internal and external communications strategies to increase brand awareness

• Contributed written articles featured on KPIX.com

• Curated social media initiatives including original content, breaking news, and special events

• Report live and recorded traffic, weather and sports reports for KQED, KGO, Bloomberg and other major radio stations in the San Francisco Bay Area
• Monitor and producer content for social media on the latest traffic news
• Research and gather traffic data to broadcast to thousands of commuters in the San Francisco Bay Area

• Promoted to Morning Assignment Editor in 2015

• Promoted to Assignment Editor in 2010

• Generated fresh social media coverage plans for the station’s 2 ½ hour morning news program

• Effectively rendered difficult editorial and managerial decisions within a fast-pace environment

• Compiled and tracked news sources and breaking headlines from social media platforms

• Advised management and senior editorial staff on new and improved procedures for effective planning and story execution

• Led editorial meetings for early morning and mid-day coverage across all media platforms

•  Disseminated and managed daily news story assignments of reporters, photographers and multi-media journalists

• Fostered relationships with newsmakers to further story coverage

• Collaborated with producers, writers, and on-air talent to ensure accurate and appropriate details and visuals for daily newscasts under time-pressure

• Coordinated special news guests, live-shots, and satellite feeds with the CBS network, CNN and affiliates

• Managed the CBS/KPIX 5 Silicon Valley Bureau’s Assignment Desk

• Introduced social media strategies into story coverage

• Coordinated the stories, daily news coverage and live-shots for reporters and photographers in the South Bay

• Scheduled and conducted on-air interviews

• Monitored local police and fire scanners

• Write and blog about current entertainment and pop-culture news, incorporating the Associated Press, People Magazine and US Weekly news stories

• Created supplemental Instagram blog: @christinekaurdashian

• Synthesize and post information gathered from celebrity twitter accounts and personal blogs to report about relevant stories

• On-air commentator for KNBR 1050AM, 95.7 The Game and OMG! Insider as an entertainment reporter/ pop-culture expert

• Featured on as a “Shopping Expert” and collaborated with Norton Security to showcase safe online shopping tips for the holiday season

• Increased readership and page views by merging and incorporating Instagram, Twitter, Tumblr, BlogSpot, Facebook, Google+ and Pinterest profile posts

• Researched, produced and edited local traffic reports

• Anchored live traffic update reports every 10 minutes for the Bay Area’s top 24-hour news radio station, KCBS

• Anchored half-hourly reports for Sirius XM radio accounts in San Francisco and San Diego counties

• Served as public liaison with Bay Area transportation officials and local law enforcement media relations representatives

• Deciphered and interpreted specific California Highway Patrol traffic codes for news updates