Christine Samra
About Me
I'm an Emmy-award-winning journalist with over 15 years of professional experience creating compelling content on multimedia and social media platforms. As a child I was given the nickname "chatterbox". I loved to ask questions and share with people what I've learned. I ended up turning that nickname and passion into a career. However, as a social media producer, I'm now making more noise tapping my keyboard and telling more people what I know. Whether it's through a tweet, a post on Facebook, an Instagram video or a TikTok... I want to be the first source for information. Regardless if it's a local breaking news story or what celebrity Drake has befriended, as a content manager, I'm going to be the one who knows both. For more on my love of pop-culture, please visit my blog.
Thanks for stopping by!
- Christine Samra
Published Work
As a content creator and manager, writing continues to be a passion of mine. Below are some of my recent published articles.
Magic Johnson talks Shohei Ohtani’s leadership, Kobe’s legacy, Lakers and more
February 22, 2024
Christina Applegate receives standing ovation at 2024 Emmys
January 15, 2024
‘The Rock’ Tag Teams With California Gov. Newsom On Health and Wellness Amid Coronavirus Pandemic‘The Rock’ Tag Teams With California Gov. Newsom On Health and Wellness Amid Coronavirus Pandemic
April 12, 2020
Oakland Native Sway Calloway Brings ‘Sway Fest’ Block Party To His Hometown
October 17, 2019
Boy Who Had BART-Themed Party Invited On Exclusive Tour By Transit Agency
September 25, 2019
Multimedia
Not Just on Television
In over a decade in broadcast news, I've witnessed the many changes in how viewers obtain their information. I specialize in utilizing various platforms to deliver content.
Reviewing The Weeknd's After Hours Til Dawn Tour on the KTLA 5 Morning News
What's Trending?
IGTV: PIX Now- CA's Top Doctor Calls For A Pause in a Batch of the Moderna Vaccine
IGTV: PIX Now- CA's COVID Surge
In the Mix on PIX: Reviewing Madonna's "Madame X" Tour
Talking With Klay Thompson
Reporter Reel
Safe Online Shopping Tips for the Holiday Season from Norton Security
Resume
KTLA 5 News | Los Angeles, CA
Digital Content Producer
May 2022- Present
· Write, report breaking and developing stories centered around entertainment and pop-culture for KTLA.com
· Manage the Facebook, Instagram, TikTok and Twitter accounts associated with the KTLA 5 Morning News, the #1 Morning show in Los Angeles and KTLA’s Entertainment Department
· Holistically developed social media marketing blueprint, which lead to an increase of 1,4026% in engagement within a year
· Track best practices, follower growth, engagement trends and platform changes and report findings to executive team
· Track, vet and respond to media inquiries
· Develop and nurture media contacts in order to create exclusive content
The Real/ Telepictures | Los Angeles, CA
Social Media Manager
Oct. 2021- April 2022
· Managed the YouTube page of the Emmy award-winning daytime live talk show “The Real”
· Increased platform engagement by over 103% across YouTube, Facebook, Twitter, Instagram and TikTok
· Created compelling content and strategy that lead to over 1 million views monthly
· Collaborate with sales team for paid social media marketing initiatives
CBS News/ KPIX 5 | San Francisco, CA
Social Media Producer
February 2018- Present
Created the station's first streaming department
Produced, edited and wrote all content to native social media platforms
On-Air talent for social media videos
Managed all of CBS San Francisco's social media channels ie: Instagram, Facebook, Snapchat, Reddit, TikTok and Twitter accounts
Trained on-air talent on best social media practices
Developed organic social media campaigns
Collaborate with the Sales Department for paid social media campaigns
Increased audience engagement to all CBS San Francisco social media platforms by over 100%
Analyzed social media data, built reports and designed presentations to communicate successful campaign ROI
Maintain close working relationship with stakeholders to ensure strong editorial content
Increased traffic to KPIX.com by 15% from various social media strategies
Successfully launched CBS News' first exclusive news update for IGTV, Instagram's long-form video platform
Grew streaming viewership from 0 to 2-3 million views/downloads each month
Worked strategically with outside brands to create paid social media campaigns
Conceptualized best social and editorial strategies for digital content creation
Developed internal and external communications strategies to increase brand awareness
Contributed written articles featured on KPIX.com
Curated social media initiatives including original content, breaking news, and special events
iHeartRadio | San Francisco, CA
Traffic Reporter/Producer
August 2019- Present
• Report live and recorded traffic, weather and sports reports for KQED, KGO, Bloomberg and other major radio stations in the San Francisco Bay Area
• Monitor and producer content for social media on the latest traffic news
• Research and gather traffic data to broadcast to thousands of commuters in the San Francisco Bay Area
CBS News/ KPIX 5 | San Francisco, CA
Assignment Editor
March 2010- February 2018
Promoted to Morning Assignment Editor in 2015
Promoted to Assignment Editor in 2010
Generated fresh social media coverage plans for the station’s 2 ½ hour morning news program
Effectively rendered difficult editorial and managerial decisions within a fast-pace environment
Compiled and tracked news sources and breaking headlines from social media platforms
Advised management and senior editorial staff on new and improved procedures for effective planning and story execution
Led editorial meetings for early morning and mid-day coverage across all media platforms
Disseminated and managed daily news story assignments of reporters, photographers and multi-media journalists
Fostered relationships with newsmakers to further story coverage
Collaborated with producers, writers, and on-air talent to ensure accurate and appropriate details and visuals for daily newscasts under time-pressure
Coordinated special news guests, live-shots, and satellite feeds with the CBS network, CNN and affiliates
CBS News/ KPIX 5 | San Jose, CA
South Bay Bureau Assignment Desk Assistant/ Field Producer
June 2007- March 2010
Managed the CBS/KPIX 5 Silicon Valley Bureau’s Assignment Desk
Introduced social media strategies into story coverage
Coordinated the stories, daily news coverage and live-shots for reporters and photographers in the South Bay
Scheduled and conducted on-air interviews
Monitored local police and fire scanners
ChristineKaurdashian | San Francisco, CA
Pop-Culture & Entertainment Blogger
January 2010- Present
Write and blog about current entertainment and pop-culture news, incorporating the Associated Press, People Magazine and US Weekly news stories
Created supplemental Instagram blog: @christinekaurdashian
Synthesize and post information gathered from celebrity twitter accounts and personal blogs to report about relevant stories
On-air commentator for KNBR 1050AM, 95.7 The Game and OMG! Insider as an entertainment reporter/ pop-culture expert
Featured on as a “Shopping Expert” and collaborated with Norton Security to showcase safe online shopping tips for the holiday season
Increased readership and page views by merging and incorporating Instagram, Twitter, Tumblr, BlogSpot, Facebook, Google+ and Pinterest profile posts
Clear Channel Total Traffic | San Francisco, CA
Traffic Anchor & Producer
August 2011- April 2012
Researched, produced and edited local traffic reports
Anchored live traffic update reports every 10 minutes for the Bay Area’s top 24-hour news radio station, KCBS
Anchored half-hourly reports for Sirius XM radio accounts in San Francisco and San Diego counties
Served as public liaison with Bay Area transportation officials and local law enforcement media relations representatives
Deciphered and interpreted specific California Highway Patrol traffic codes for news updates
KCBS Radio | San Francisco, CA
Production Assistant
August 2006- January 2010
Wrote and produced special reports and long-form programming podcasts for KCBSradio.com
Recorded live interviews and edited sound bites for immediate airplay
Conducted interviews for reporter and news anchor stories for on-air use
Coordinated and implemented live phone interviews
Edited and uploaded various hourly programming features including: weather reports, sports, national news headlines and special programming pieces
Awards
Emmy Award
June 2017
"Best Daytime Newscast for Larger Markets"-
KPIX 5 News Early Edition: Countdown To SuperBowl 50
Associated Press Television/ Radio Mark Twain Award
June 2012
"Best Coverage of an Ongoing Story"- Quarry Shooting
Associated Press Television/ Radio Mark Twain Award
June 2009
“Best News Broadcast" - KCBS Radio 5PM Newscast
San Jose State University
San Jose, CA
Bachelor's of Science Degree in Journalism & Mass Communications, 2007
Minor: Sociology
2007: San Jose State University Radio Television, & News Director's Association, Historian
2005: San Jose State University Athletic Board, Student Representative
2006: Golden Key International Honour Society
2006: Kappa Tau Alpha Honor Society in Journalism and Mass Communications
2005: Dean's Scholar